It’s probably easy to dismiss anything related to Meow the Jewels as pure kitsch. Maybe it is. And yet, here are two guys who skyrocketed out of relative obscurity to put out a free record that topped many “Best of 2014″ lists without a hint of self-importance and became a major voice in America’s social unrest.
Run the Jewels runs the internet (at least for the moment).
Watching the story of Meow the Jewels unfold is straight up wild. I remember seeing the $40,000 joke bonus package roll into my inbox on release day. Then, a Kickstarter got made when someone called RTJ on it, and they raised $65k when El-P pledged his support and quickly followed with a promise to send the proceeds to charity.
So, now, to see a rap group basically launched by Adult Swim talk about things like Lil’ Bub and Mike Brown in the same sentence without a hint of irony or mystique is too interesting to ignore.